Sasha Dimov is a San Francisco based, freelance product designer with a soft spot for regenerative agriculture & human health.

Work Experience

    • Currently working with clients in the health & fitness space on projects ranging from onboarding & web design to custom animation design

    • Blood Pressure Management App: Led design of Forward’s first fully "closed domain" health app, enabling patients to track and better understand their blood pressure. The app featured personalized medication recommendations and the design system we created became the foundation for many other health apps on Forward’s platform.

    • Weight Loss Program App: Collaborated with doctors to create a 12-week, customizable weight loss program, incorporating milestone tracking, habit-building tools, and educational content to improve patient outcomes.

    • Electronic Health Record (EHR) Improvements: Streamlined critical tasks like lab orders and prescription refills, improving care efficiency and reducing wait times.

    • Spirometry and VO2 Max Apps: Developed interactive tools that guided users through health tests, such as lung function and VO2 max assessments, with clear instructions and progress tracking for an immersive experience.

    • Established a Design Process and System: Implemented a formal design process and created a cohesive design system that streamlined product development and marketing efforts, reducing friction across the team.

    • Developed Regulatory-Compliant Onboarding: Created an onboarding process that adhered to complex financial regulations while effectively assessing users’ financial risk tolerance.

    • Collaborated on Marketing Initiatives: Partnered with marketing to develop integrated campaigns, including website content, digital and print ads, newsletters, and other promotional materials.

    • Lead Designer for Next-Gen No-Code Platform: Spearheaded the design of an innovative no-code platform that transforms how custom business processes are developed. Currently in production and actively used by customers.

    • Credit Karma: Designed new mascot and face for Credit Karma’s security team. Worked closely with the supervisor to ensure their vision was accurately presented. The designs are currently being used in-office.

    • Chemists Without Borders: Redesigned logo for non-profit whose mission is to solve humanitarian problems through the mobilization of resources and expertise of the global chemistry network.

Selected Work

Product Design + UI/UX

Marketing + Art Direction

Illustration + Painting

Recommendations

David Hutcheson - Steward COO

“Fintech UX is a notoriously difficult design discipline, and there are few industries that would be more challenging to design this for than agriculture. But that is exactly what Sasha stepped up to do when working with Steward. She isn't put off by complex systems and user friction, but rather is enthusiastic about the impact her solving these puzzles will have.

When I started looking to bring on a designer, I had hoped for someone who could finesse our user experience and incrementally improve functionality. Within a short time, Sasha went above and beyond this—producing comprehensive user flow charts, graphical asset libraries and scalable design tools that will help streamline our processes well into the future. All the while learning about an industry and customer type she had no prior experience with! Sasha is multi-talented, able to produce thoughtful UX wireframes but also incredible illustration and print design, adding value beyond our product to marketing material and internal company assets.

Sasha is quickly developing a dynamic and exciting portfolio of work that will serve her future collaborators well.”

Gaith Kawar - Design Director at Claris/Apple

“I am writing to highly recommend Sasha for any product design opportunity. As a designer at Claris/Apple, Sasha consistently demonstrated strong attention to detail and an insatiable appetite for learning and growth. Her background in art translates to a keen eye for visual design, and she made great progress in strengthening her UX skills during her time with us. Sasha was not afraid to take on complex projects and consistently delivered excellent results. In addition to her own work, she actively contributed to team-wide design reviews and was always looking for ways to improve and help other designers succeed. Sasha is passionate about her work and I have no doubt she will continue to excel in any design role she pursues.”