Sasha Dimov is a product designer with a soft spot for regenerative agriculture & human health. She’s currently designing a new world of healthcare at Forward.

Work Experience

  • • Sole designer at Steward, a finance startup for raising capital for regenerative farm and food producers

    • Established a formal design process and created a design system that will grow with the company. This significantly reduced friction in product development and marketing

    • Worked with COO and VP of Engineering to develop an onboarding process that complied with complex financial regulations and assessed a user’s financial risk tolerance. See work

    • Collaborated with VP of Marketing to develop campaigns, website content, digital and print ads, newsletters and printed media which increased lead generation and content engagement

  • • Design owner of a next gen, no-code platform that reimagines the development of custom business processes. This work is currently in production and is being used by customers

    • Collaborated with two product managers and an engineering team of twelve to accurately translate product requirements into working software

    • Worked directly with customers to assess pain-points and conduct user testing, which informed the product roadmap and future design decisions

    • Pioneered a new design system rooted in modern UI principles to increase the efficiency and consistency of product development

  • • Credit Karma: Designed new mascot and face for Credit Karma’s security team. Worked closely with the supervisor to ensure their vision was accurately presented. The designs are currently being used in-office.

    •  Chemists Without Borders: Redesigned logo for non-profit whose mission is to solve humanitarian problems through the mobilization of resources and expertise of the global chemistry network.

Selected Work

Product Design + UI/UX

Marketing + Art Direction

Illustration + Painting

Recommendations

David Hutcheson - Steward COO

“Fintech UX is a notoriously difficult design discipline, and there are few industries that would be more challenging to design this for than agriculture. But that is exactly what Sasha stepped up to do when working with Steward. She isn't put off by complex systems and user friction, but rather is enthusiastic about the impact her solving these puzzles will have.

When I started looking to bring on a designer, I had hoped for someone who could finesse our user experience and incrementally improve functionality. Within a short time, Sasha went above and beyond this—producing comprehensive user flow charts, graphical asset libraries and scalable design tools that will help streamline our processes well into the future. All the while learning about an industry and customer type she had no prior experience with! Sasha is multi-talented, able to produce thoughtful UX wireframes but also incredible illustration and print design, adding value beyond our product to marketing material and internal company assets.

Sasha is quickly developing a dynamic and exciting portfolio of work that will serve her future collaborators well.”

Gaith Kawar - Design Director at Claris/Apple

“I am writing to highly recommend Sasha for any product design opportunity. As a designer at Claris/Apple, Sasha consistently demonstrated strong attention to detail and an insatiable appetite for learning and growth. Her background in art translates to a keen eye for visual design, and she made great progress in strengthening her UX skills during her time with us. Sasha was not afraid to take on complex projects and consistently delivered excellent results. In addition to her own work, she actively contributed to team-wide design reviews and was always looking for ways to improve and help other designers succeed. Sasha is passionate about her work and I have no doubt she will continue to excel in any design role she pursues.”